Your playlist growth partner.

We bring new engaged followers to your playlists every day.

Outsource your digital playlist marketing

Bring in more followers daily

Get a much better ROI on your ad spend

Spend more time on curation

Find new ways to monetize your playlists

With over a decade of expertise, we've helped 20+ major labels & distributors manage a combined ad spend exceeding $2 million, accumulated over 1 billion streams, obtained 500+ million clicks, and earned more than 3 billion views.

We know all about low cost, high growth methods

We’ve been tweaking and optimising ads that do incredible numbers for years. Just hand us the keys and watch things fly.

We do all the hard performance work

As your playlist marketing partner, we create and manage ads and campaigns that are efficient, highly relevant, and engaging – delivering the growth you need.

And there’s definitely no bots allowed

Our ads target real people with real interests in real places. We fine-tune, manage and optimize performance on a monthly basis to build real, engaged communities.

Your playlist growth partner

We bring your
playlists new followers
every day.

  • Outsource your digital playlist marketing
  • Bring in more followers daily
  • Get a much better ROI on your ad spend
  • Spend more time on curation
  • Find new ways to monetize your playlists

Our promise; We guarantee better results for your playlist ad campaigns - or your money back.

We know all about low cost, high growth methods

We’ve been tweaking and optimising ads that do incredible numbers for years. Just hand us the keys and watch things fly.

We do all the hard performance work

As your playlist marketing partner, we create and manage ads and campaigns that are efficient, highly relevant, and engaging – delivering the growth you need.

And there’s definitely no artificial influence

Our ads target real people with real interests in real places. We fine-tune, manage and optimize performance on a monthly basis to build real, engaged communities.

How we unlock your playlist’s potential:

Strategy

We identify high growth, low cost audiences in your target demographic and hone branding

Execution

We deploy personalised ads to their needs, moods, loves & interests with relevant content

Optimisation

Developed over the long term, we have effective methods to keep growth conversion high and cost low

With over a decade of expertise, we've helped 20+ major labels & distributors manage a combined ad spend exceeding $2 million, accumulated over 1 billion streams, obtained 500+ million clicks, and earned more than 3 billion views.

Kiran Schroeder

Leading marketing expert, 7 years of experience with multiple major labels. Founder of KSC Music and former marketing manager at Sony / 5k Records.

Stefano Meola

Founder and creative visionary with 5 years of experience in business and client development, fueling the growth of multiple music agencies.

Francis Warr

Award-winning creative, producer, writer and PR specialist with 9 years of experience working across global agencies and mainstream brands.

Raj Kalyani

A playlist expert excelling in optimization, trend tracking, growth, and monetization strategies, ensuring playlists are free from artificial influence.

Schedule a call and we’ll check your ad and playlist performance for free. You can also chat to us in real time on WhatsApp.

Schedule a call

stef@playlst.co

+31 625 186 705

Amsterdam

WhatsApp

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    FAQ

    I already run my own ads. What exactly does Playlst actually do?

    Playlst is a digital marketing agency with a dedicated focus on optimising playlist growth. We get to know your business and target demographic inside out. Then we assess the traffic that your playlist is getting and establish the best online marketing platforms to invest in. Part of our playlist digital marketing strategy involves continual evaluation to ensure your playlist is maintaining the perfect balance between your marketing spend and the results you’re getting.


    Unlike other agencies, our team isn’t just focused on maintaining that perfect balance. Our goal is to out-perform your current results, turn playlist visitors into engaged followers and repeat listeners. We bring you the biggest ROI possible using the most effective marketing strategies available.

    How does the process work?

    At Playlst, we follow a comprehensive process to elevate your playlist’s reach and impact. Here’s a step-by-step breakdown:

     

    • Discovery Call

      Start with a free consultation where we discuss your playlist goals, target audience, and overall vision.

    • Current Marketing Performance Audit

      Conduct an in-depth analysis of your current marketing efforts. This audit helps us understand what’s working well and areas that can be optimized for better results.

    • Strategic Planning

      Based on the audit findings, we develop a strategic plan tailored to your playlist’s unique needs. This includes identifying high-growth, low-cost audiences specific to your genre and style.

    • Customised Campaign Design

      If required, we craft a tailored advertising strategy focused on personalised content that resonates with individual preferences and moods.

    • Implementation

      Activate the identified audiences with targeted, personalised ads across social media platforms, aiming to engage thousands of new listeners daily.

    • Optimisation

      Continuously monitor and optimize the campaign’s performance. Our digital strategists fine-tune creative elements to achieve better ROI month on month.

    • Monthly Performance Review

      Regularly review and analyse the campaign’s success and playlist growth. Adjust strategies to ensure continued improvement.

    • Transparent Communication

      Throughout the process, you have access to a dedicated performance manager for real-time updates, insights, and transparent communication.

    • Guaranteed Results

      We stand by our promise to deliver better results for your playlist ad campaigns. If you’re not satisfied, we offer a money-back guarantee.

    • Ongoing Support

      Beyond the initial campaign, we’re your dedicated partners, providing ongoing support, answering questions, and offering guidance to continually enhance your playlist’s success, month to month.

    Feel free to reach out if you have any specific questions or need further clarification on any aspect of our process.

    Do you have a guarantee?

    We stand behind our services and guarantee to surpass your current playlist ad campaign results. If not, we offer a money-back guarantee. Reach out to discuss the details or any concerns you may have.

    How do you increase my followers?

    • Strategy

      We identify high growth, low cost audiences in your target demographic and if needed, we’ll refine your branding

    • Execution

      We deploy personalised ads to their needs, moods, loves & interests with relevant content 

    • Optimisation

      Developed over the long term, we have effective methods to keep growth conversion high and cost low

    Do you work with Big or Small companies?

    If you are serious about scaling your playlist, growing your followers and getting a better ROI. We can work with you.

    If you want to plug into a team of marketers, digital strategists and creatives who will help you outperform your current growth goals. We can work with you.

    It doesn’t matter if you’re a big or small company. Our clients range from small playlist curators to major record labels and distributors.

    Your favorite new way to grow your playlists

    WhatsApp

    stef@playlst.co

    +31 625 186 705

    Amsterdam